Native Ads vs Push Ads in CPA Marketing: Which One Wins in 2025?

Choosing the right traffic source is key to crushing your CPA marketing goals in 2025. Today, we compare two of the most popular ad formats: Native Ads and Push Ads. Both are powerful—but which one gives you better conversions, higher ROI, and more control?

🔥 What Are Native Ads?

Native ads blend into the content of a website, appearing as “sponsored content” or “suggested reading.” They don’t feel like ads, which increases engagement and trust.

Best Platforms: Outbrain, Taboola, MGID
Ideal for: Content-heavy offers (e.g. weight loss, finance, crypto)
Pros: High CTR, quality leads, low ad blindness
Cons: Requires high-quality creatives & prelanders

🚀 What Are Push Ads?

Push Ads are browser notifications sent directly to users’ devices—even when they're not browsing. They’re eye-catching and instant.

Best Platforms: PropellerAds, RichPush, Evadav
Ideal for: Sweeps, app installs, dating, VPN offers
Pros: Fast approval, huge volume, good for scaling
Cons: Can be spammy if not targeted well

💡 Native Ads vs Push Ads: Quick Comparison

Feature	Native Ads	Push Ads
CTR	Medium to High	High
Lead Quality	High	Medium
Ad Fatigue	Slower	Faster
Audience Engagement	High	Moderate
Best For	Content-rich Offers	Quick Conversions

✅ So Which One Should You Use?

If you're testing content-based offers or building a long-term brand—go Native. If you're looking for high-volume and fast results—Push Ads can be your best friend.

💡 Pro Tip: Run A/B tests with both formats and track metrics like CTR, EPC, and ROI before scaling!

← Best Traffic Sources CPA & Affiliate Starter Guide →